Face Mask have dramatically evolved throughout the pandemic. They began as a necessary, utilitarian item.
But as they became part of our everyday lives, fashion brands also began reimagining how a face covering can look.
Though they’re still essential and utilitarian at their core (at the most essential level, a mask should always safely and comfortably cover one’s mouth and nose), they’ve now become a form of accessory. You can now find a mask in virtually any sort of style.
Louis Vuitton announced this week that it will be releasing its own high-fashion face shields.
On October 30, the French fashion house will be launching the LV Shield, a protective visor, in all of its stores worldwide. (No price has been set for it yet.) It’s the most luxurious take on a plastic face shield that we’ve seen to date.
Vuitton’s style includes an elasticated, monogrammed strap that fits around your head, and is also finished with details such as golden studs that are also engraved with the label’s logo. The shield itself is also trimmed with its signature monogram print, and it’s light-sensitive as well: The visor transitions from clear to dark depending on sunlight conditions. It also works double-duty, as it can also be flipped upwards to be worn as a peaked cap.
At the very least, it’s a testament to the ways fashion adapted during the pandemic. Surely fashion historians will study it in 20 years.
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